How Does AEM Support Multi-lingual and Multi-locational Websites?

In today’s time, it is not recommended to have one standard website with a single language for all products, to cater to multiple geographical locations. If an organization has global presence, then it is surely not an easy task to manage content on multiple websites and in many languages.

This is where AEM (Adobe Experience Manager) services help you with its array of features supporting multilingual websites. Live Copy and Language Copy are AEM’s most prominent tools used in the case of multiple languages and locations.

Since each enterprise is different in terms of framework, functioning, products, and services, one rule doesn’t fit all. Each case should be handled differently.

Let us have a look at how language, location and content play crucial roles in creating immersive experiences and increase engagement for companies.
 

Location & Language Support in AEM

In Language copy, content is copied, fully overwritten from the original source, and then translated to another language.

In live copy, specific content from multiple sites is sourced while the original website content is maintained, and this specific content is repurposed/reused many times across locations.

If any organization has a global audience, then the barrier here will be language. The organization must work on showing different native languages to non-English speaking regions. The website content will be the same. They can go with targeted design of websites in such scenarios. The changes are minimal. The original structure of the website will have only one language. The content for different location websites will all be live copies.

Using a mix of both live copy and language copy will work wonders for websites.

Here, at this stage it is equally important to consider content teams and their role in website optimization. In huge organizations, website content is managed by different teams based on their locations.

In small organizations, just a single team which can manage changes automatically between live copies will be enough.

It is important to choose right method to showcase website content to users. The website structure should help in SEO, marketing campaigns along with giving engaging content to users. Use the content structure and strategy well to have global digital presence without hassles.