Why AEM Sites are Important for your Organization & How to Use AEM Sites Efficiently?

AEM Sites are amongst the most important features of AEM services. It is an Adobe Experience Manager CMS where you can build, maintain, and deliver great customer experiences across all touchpoints.

AEM comes with a plethora of tools that helps in creating customised experiences; AEM sites is one such feature in AEM services. AEM sites is generally combined with AEM assets.

Principal Features of AEM Sites

AEM sites aids enterprises in everything related to content. AEM sites is responsible for content access, content management, content delivery, content display and reuse of content.

AEM sites helps in making optimum utilization of content in creating better experiences for customers and helps you plan efficient marketing strategies based on user journey on the website.

One need not have technical proficiency to manage AEM sites and assets. The marketer handling AEM tools can easily work on AEM sites. Marketing team have full power and control to create innovative, styles, designs, layouts for the website.

AEM sites enables customers to work on other software and marketing tools seamlessly. They also smoothly combine with third-party integrations. They sync well with Adobe Experience Cloud tools like adobe analytics, adobe target, adobe commerce and adobe analytics.

Combining other CMS in headless approach is another added advantage of AEM sites. There is lot of scope for innovations and creative freedom with AEM sites.

How Does AEM Sites Help?

AEM sites is for everyone who is working towards creating personalised experiences for customers across all the touchpoints. It involves technical, non-technical, stakeholders and end users. AEM sites helps enterprises in creating immersive experiences and dynamically keep meeting user requirements without hassle.

Content management is at its best when you combine AEM sites and assets. They help you in analysing user behaviour and their journey on your site. This is a great opportunity to know their preferences, requirements, and work on your shortcomings.

AEM sites has a built-in authoring system where authors are enabled to create pages of their choice. They are presented with a set of templates and components from which they can immediately start customising.

Preview option is available before you go live and helps to make any changes before release. There are multiple options to set the experiences on to different sizes so that it fits and appears smooth across all devices.

AEM services has a workflow engine which manages collaborations, legal review, final in-page context and content approval to maintain the authenticity of the experience and release.

All you need now is a trusted partner who can assist you with all your content queries, concerns and requirements. We at Embitel are one of the industry experts with a global clientele and years of associations with all types of industries. Reach out to our team for free demo at sales@embitel.com